Blue Cross & Blue Shield of Rhode Island Commits $1.5 Million to Expand Impact of 211, Improve Social Determinants of Health
As part of an effort to improve the health of all Rhode Islanders, United Way of Rhode Island has upgraded the capabilities of its 211 service with a focus on linking health and social care providers around individuals with complex needs. In support of this work to expand the statewide role and impact of 211, Blue Cross & Blue Shield of Rhode Island (BCBSRI) has committed $1.5 million in funding.
A major enhancement to 211 is the addition of a specialized technology platform called Unite Us that interconnects a network of health and social care providers. Now, when someone calls 211 for help or lets a healthcare provider know they are in need of food, housing, or other assistance, their information is entered into the platform and an electronic referral is made for the services they need. The referrals are tracked within the system and 211 staff ensure that individuals’ needs are being responded to in a timely fashion.
Currently, when healthcare organizations refer patients to community-based organizations to address social care needs, there is rarely a mechanism for the healthcare organization to know the outcome of the referral. This prevents effective follow-up and outcome measurement.
With social factors being such a significant driver of a person’s overall health, knowing the outcome of these referrals is foundational to providers’ ability to effectively meet their patients’ unique needs and manage whole-person health.
Powered by the Unite Us platform and 211 staff, health providers across the network can securely refer and track every person’s total health journey with their community partners. At the same time, it allows providers to report on all tangible outcomes across a range of services in a centralized, cohesive, and collaborative ecosystem. 211 plays the role of the coordination center in the network, ensuring clients are connected to the best program to address their needs, providers are closing the loop on clients’ needs, and that all providers are meeting network standards and performance measures.