Collette Recognized with Hearts of Travel Award
GCRI member Collette was recognized by Tourism Cares with a Hearts of Travel Award for long-term excellence in corporate giving for a small company.
The Hearts of Travel Awards celebrate and share models of corporate social change to spotlight excellence and inspire others, reflecting Tourism Cares’ belief that corporate citizenship, especially in travel, is good for business and employees as well as the community.
The committee scored submissions in the following areas: theory of action and execution (problem statement, activities, and outcomes); community engagement; storytelling; communications and advocacy; integration into their core business; and overall financial commitment.
According to Lynne Kelly, Community Relations Manager at Collette, “Although the award points backward in celebrating Collette’s last decade of giving, it comes at a time when we are looking forward, trying to see how we can make even more of an impact. This recognition is a reflection of the work of the entire Collette community, our culture of giving, and the fact we are dedicated to the value of social responsibility.”