United Way Launches MyFund Giving Platform
United Way of Rhode Island announced a new electronic giving platform, MyFund, that provides a mechanism for donors to consolidate their charitable giving.
Said United Way CEO Tony Maione, “Giving is deeply personal; donors want as much control over when, where and how they donate as possible. People conduct so much of their lives online, we needed to build a product that would make online giving quick, easy and secure.”
Maione said that the new account was designed to be accessible, with a minimum yearly donation total of $1,000, and no transaction fees.