Blue Cross & Blue Shield of Rhode Island (BCBSRI) motivated older adults to log steps and physical activity in September in support of senior centers across the state – all part of BCBSRI’s first-ever Step Up Challenge. The friendly competition not only helped participants maintain or increase their own physical activity, but also helped three senior centers – one from each of three regions in the state – earn a $2,500 grant for health and wellness activities.
Throughout the month of September, participating senior centers tracked a total of 141,780,081 steps. The winners of the Step Up Challenge were recognized on October 19 at the Life Expo at Twin River in Lincoln, Rhode Island. Each was presented with a $2,500 check. Winners were North Providence Mancini Center, Benjamin Church Senior Center and Cranston Senior Center.
“We are thrilled with how many older Rhode Islanders participated in our first-ever Step Up Challenge and for the support they showed to senior centers around the state,” said Ivette Luna, manager, Consumer Engagement at BCBSRI. “Helping older adults maintain their health and wellness is a priority for BCBSRI and events like the Step Up Challenge reinforce our vision of passionately leading a state of health and well-being in Rhode Island.”
In addition to the first place winners, runner-ups in each region will receive one month of fitness programming sponsored by BCBSRI. The Step Up Challenge began on September 1 with kick-off walks in Warwick, Bristol and Lincoln. In all, 20 senior centers participated in the challenge. In addition, participants who were not members of a senior center could also register as part of a team at one of the three BCBSRI Your Blue Store locations. More than 1,300 people registered for the Step Up Challenge.